How we understand Facebook advertising?

 

Facebook ads are paid messages that companies place on Facebook

A paid ad lets us target a particular demographic, and we can be as specific or as broad as we'd like. Facebook ad campaigns are available in a variety of formats. 

We also get to specify how much we want to spend, including the overall amount.

Facebook ads are targeted to users supported by their location, demographic, and profile data. Many of these options are only available on Facebook.

For more information, we can visit the link:

facebook.com

How can I see which time my page audience is active

We can check the time of the day our posts get the most engagement using the Facebook Insights option. The data will help us in deciding which time we should post on Facebook. 

To see this info for all Page posts:

• Click Insights from the left panel of our Page.
• Click Post on the left.
• Scroll down to days and times. 
• The data are shown for a recent one-week period. 
• Insights for the time of day are shown within the standard time zone.

If a person likes a post in another person's news feed who had shared my post, will the like be added to my post's total likes or not?

If a person has shared our post on his timeline and got likes on it. Those likes will not appear on the original post.

How to increase the reach of our own page or client page in short intervals?

There are many ways to increase the reach of our own or client's Facebook Page; here are some of the useful tips:

1. Post fewer but better content on our newsfeed. Our posts must be engaging and interesting, and people would like to share the posts on their newsfeeds.
2. Update ourselves with the Facebook Algorithm. We must know about the famous trends on Facebook pages.
3. Hashtags are the best way to improve organic reach on Facebook. But remember to use relevant hashtags keep the hashtags natural and avoid using them that look spam.
4. Check out the reach report of our audience as to what time and day our audience is active on Facebook and post accordingly.
5. Reach out to similar Facebook Pages, share the content of other pages, and collaborate with them to be active on social media channels. This also gives us the chance to connect with people who share the same interests as ours.
6. We can also invite our Facebook friends to like our page.

Moreover, we can also run paid Ad campaigns by using the "Reach" objective to increase the reach of our page in a short time.

Paid reach may not always be effective as people usually skip the Ad immediately or they sometimes find the Ads annoying. So isn't it a financial risk? What our say?

Yes, we are right. There is always a risk but by using proper targeting, demographics, Ad creative, etc. in our Ad campaigns we can minimize this risk. As a Digital Marketer, it is our job to minimize the financial risk of our clients.

If we see any post how can we identify if this post is organic or paid? Any special tips?

Organic social posts will show up on the Feeds of people who already follow us. Our posts will be shown to more people as our audience shares and engage with them. Paid social posts will show up in the Feeds of whichever audience we decide to target with our ad. Mostly paid content appears with some title like "Sponsored" or "Ads" etc.

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